SWOT stands for Strengths Weakness Opportunities Threats. A SWOT Analysis is a widely accepted tool used for strategic planning. Being a simple 2x2 grid, a SWOT Analysis is clear to understand and very easy to complete.

Template Details:

• A SWOT analysis (SWOT stands for Strengths, Weaknesses, Opportunities and Threats) is a way to conduct an internal analysis of your company.
  

• This type of analysis can help you determine what strengths your business has, where it needs improvement, and how it can best take advantage of opportunities.

How To Conduct A SWOT Analysis?

• Define the objective: decide on a key project, review or existing strategy, or planning to launch a new service.
  
  
• Complete each section: Simply add bullet points to each of the 4 areas or make it a large collaborative and creative effort and use post-it notes to complete the sections.
  
  
• Refine the sections: Try to be as specific as possible, using qualitative and quantitative information. Are you covering all points?
  
  
• Draw conclusions: Review the finished SWOT Analysis and check how balances each section is. If the positives outweigh the negatives, you have a winning idea!
  
  
• Identify and action your strategies: Match your strengths with opportunities to make them happen and convert your weaknesses into strengths in order to reduce the impact of potentially harmful factors.