ITAM- IT Asset Management Strategies in the Digital Enterprise

by Maya G

What is IT Asset Management?

IT Asset management may be a method that covers the whole lifecycle of IT assets. It includes identification, evaluation, acquisition, deployment, and disposal. ITAM helps firms manage their business by rising potency and reducing prices that might be used for many productive functions.


It's essential to understand what your company wants before you begin watching choices for An ITAM resolution. Their area unit several issues once it involves selecting the proper resolution, including a budget, quantifiability, integration with alternative systems like ERP or CRM solutions, and information security necessities, among others.

Properties of an Asset :

There are unit 3 critical properties of Asset they include:

  • Ownership: The power to remodel their kind into another.
  • Economic Value: Its Value to sell mustn't exceed the expected future money flows from the investment
  • Resource: It should generate financial gain or offer edges that justify its damage.
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     Classification of Assets They embody:


    The term "Convertibility" is outlined as "the ability to alter from one kind or use to a different while not dynamic in quality." For AN ITAM program to achieve success, it should have the power to convertible adapt its processes to support the wants of every individual organization.

    Classification of Convertibility includes

    • They embody Current Assets: The present Assets concerned in ITAM will vary reckoning on the corporate and trade of that company. The most common assets are computers, software, information storage devices, communication networks, and databases. Once an organization implements Asset management system, it's vital to remember those current assets before implementing any resolution. Existing assets area unit those who won't exceed one year of possession or service life

    • Fixed or Incurrent Assets: Fixed assets are a type of asset that has a fixed cost and remains in the business's balance sheet for an extended period. Examples of common fixed assets include land, buildings, machinery, equipment, vehicles, and furniture non-current assets have a longer service life than one year.

     2.Physical Existence: 

    It's a method that helps a company keep track of all the physical assets in their possession.

    Classification of Physical Existence includes

    • Existence Tangible assets: Tangible assets are unit physical or tangible things that an organization owns and uses to get revenue. In ITAM, these assets typically embody instrumentality, vehicles, property, and inventory. Tangible assets are demanding to management because they need different life cycles and need maintenance.

    • Intangible Assets: Intangible assets area unit the non-physical resources that an organization owns. These embody things like patents, copyrights, emblems, and trade names. The term "intangible" is employed to differentiate these from physical resources, such as machinery, equipment, or buildings.


    It involves the use of your company's assets, all told sides of their life. This includes coming up with deployment, configuration, maintenance/update management, and disposal.

    Classification of Usage includes:

    • Operating Asset: The operative plus in ITAM is the software package, hardware, and alternative devices that area unit necessary for IT to perform its functions. The Value of those assets should be capitalized because they will last more than one year. They must also be depreciated over time since they lose Value because of wear and tear or obsolescence.
    • Non-Operating Assets: Non-operating assets are typically not considered an integral part of a company's operations. These assets may include property, plant, and equipment used to generate revenue but are not being utilized in the business. Property, plant, and equipment used to generate revenue but are not being utilized in the business.

    Digital Asset Managers: What They Do?

    Digital asset managers are the backbone of any successful content marketing strategy. They help their clients by identifying which assets need updating or replacing (if outdated), ensuring that all purchases are correctly labeled with metadata for search engine optimization purposes, and ensuring that each client's branding guidelines are adhered to throughout their entire portfolio of digital assets.

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    A well-run content marketing campaign needs a team of people working together; this includes those in charge of social media management, copywriting, graphic design, content creation, and those who specialize in digital asset management.

    Why You Need a Digital Asset Management Strategy?

    A digital asset management strategy is essential for any business that wants to stay competitive. First, it's necessary to have a system in place so you don't lose track of your assets and end up wasting money on duplicates.

    we'll outline some benefits of a successful digital asset management system:

    • Digital asset management improves productivity by streamlining the production process and reducing time spent on repetitive tasks.
    • It reduces costs by cutting down on wasted materials due to miscommunication and mislabeling during the production process.
    • Digital assets can be updated in minutes instead of days or weeks with traditional methods like printing posters or making CD-ROMs for clients with rotating images and messages throughout the year (think seasonal promotions!).
    • Easier tracking and organizing capabilities; know who always has what with instant access (and easy deletion if necessary)
    • Reduced costs by not purchasing duplicate items unnecessarily.

    What are the strategies in the digital Enterprise?

    The Digital Enterprise is a new concept that is quickly gaining popularity. It's about how to lead with technology to increase the productivity and efficiency of your business.

    • Create mobile experiences that take advantage of the device's capabilities
    • Develop a data strategy for capturing and using big-data sources effectively
    • Implement agile development models or lean methodologies for product development
    • Integrate social media into your marketing strategy for greater customer engagement
    • Leverage free tools like Google Apps to keep costs down while still achieving results

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